How to "Customize" Your Packaging
Unlock Your Brand's Potential with Custom Packaging
Investing in custom packaging is an excellent way to make your product stand out from the competition. It can also help you build a stronger connection between your brand, retailers, and the end customer. Whether it’s bottles, jars, tubes, sprayers, or lotion pumps - custom decorated packaging is a feasible option when ordering 5,000+ with Pacific Packaging Components. Here’s an overview of how custom packaging can enhance your branding strategy and fuel your success.
Benefits of Custom Packaging
Custom packaging offers many benefits for brands looking to differentiate their products from those of their competitors. By creating one-of-a-kind packaging, brands can create a lasting impression on customers and create a more memorable experience with their products. Additionally, custom packaging can help protect products during shipping and storage; this is especially important for fragile items such as glass serum bottles, lightweight lotion pumps, or bulk components. With unique designs and materials, custom packaging acts as a tremendous marketing tool to draw attention to particular 'hero' products or short lived promotions.
Options for Custom Decorated Packaging
When considering custom decorated packaging, there are several options available depending on the product being packaged and the needs of the customer. The very first option for plastic and glass bottles and jars, is silkscreen print on the front and back panel. In addition to silkscreen, we also offer hotstamp or foilstamp options that provide that premium "metallic" or "chrome" print. For mono layer tubes, multi layer tubes, laminate tubes, and aluminum tubes, we suggest silkscreen decoration or offset printing. If you have any questions regarding the different types of print decoration, please contact your Pacific Packaging representative.
Another option when it comes to custom decorated packaging is to add custom on-brand colored components which will help make your product stand out even more on retail shelves and set the tone for direct-to-consumer businesses. This could include anything from vibrant colored bottles/jars/tubes/etc., to specialty components like closures, droppers, serum pumps that match your brand color palette perfectly. This helps emphasize the uniqueness of your product compared to other similar items on the shelf while reinforcing the identity of your brand through its visual representation in color form.
100% Custom and Proprietary Components & Tooling
Last but certainly not least, if you are considering something truly unique for your product’s design then you have come to the right place! Pacific Packaging offers 3D prototypes, proprietary tooling and even custom embossed logos all tailored specifically for our client’s needs in order to create an entirely new level of customization that stands above all other options. If you have any questions about what type of customized solution would work best for you then please feel free contact us here at PPC Packaging!
Investing in custom decorated packaging can be a great way to differentiate yourself from competitors and make an impactful impression with customers through enhanced visuals alone. From labels, silkscreen printing , foilstamps, to adding on branded colored components – there are plenty of ways you can customize your components without going over budget. So if you were thinking about taking your product’s design up a notch then please don’t hesitate. We're here to help walk you through the options and talk through any questions. Thanks, and talk soon!